Learnivity
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08

Learning Innovation

Innovation SnapshotConcept → Launched

Designing Practice Through Play

Turning learning hypotheses into game-based experiences

Company
Intuit
My role
Strategy & Game Experience Concept Lead
Status
Concepts developed by me; built and launched by the development team
  • Learning & Capability Transformation
  • Capability & Performance
01

Context

Turning learning hypotheses into game-based experiences.

At a glance

  • Company: Intuit
  • Category: Learning Innovation
  • Role: Strategy & Game Experience Concept Lead
  • Depth: Innovation snapshot
02

The Challenge

Gamification can easily become decoration. The goal was to start with the behavior and decide whether game mechanics could help people practice it.

03

My Role

I developed the learning hypotheses, target behaviors, game concepts, mechanics, mockups, and measurement strategy. I then partnered with the development team, providing design direction and review as they translated the concepts into Storyline 360 experiences that were completed and launched.

04

The Approach

From idea to launch

  1. Hypothesis
  2. Behavior
  3. Mechanics
  4. Prototype
  5. Development
  6. Launch
  7. Measurement Plan
05

The Solution

Experiments

  • Game-Based Knowledge Practice: dice rolls, question cards, progression, scoring, timing, and replay mechanics created an active knowledge-retrieval experience.
  • Principle-Based Application: a Bingo-based experience used randomized prompts, scoring, and immediate feedback to reinforce application of Advocacy, Ownership, and Expertise.

Visual evidence

EXPERIMENT 01

Game-Based Knowledge Practice

Mechanics designed around retrieval, progression, scoring, and time-based challenge.
Final Storyline experience translating the game concept into interactive practice.
EXPERIMENT 02

Principle-Based Application

Bingo-based experience designed to reinforce application of core principles.
Immediate feedback connects learner choices back to the underlying principle.
06

Evidence / Outcome

The concepts were translated into Storyline 360 experiences that were completed and launched.

Measurement strategy was defined as part of the experiment design; post-launch results are not reported here.

  • Completion
  • Accuracy
  • Time to complete
  • Replay behavior
  • Post-game performance
  • Confidence/application, where appropriate
07

What This Demonstrates

  • Learning & Capability Transformation
  • Capability & Performance

“Innovation isn't about adding something new. It's about finding a better way to create value.”

— Samta Chowdhary
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